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      Marketing 101: Getting and Keeping Customers

      Learn how to create a marketing and branding strategy to help you stand out, get customers, and scale your business sustainably.

      • HOME
      • A Comprehensive Guide to Market Research

      Introduction to Market Research: What It Is and Why You Need It

      6 Mins ReadRead

      Introduction to Market Research: When and How to Start

      6 Mins ReadRead

      Conducting a Situation Analysis: The SWOT Analysis

      11 Mins ReadRead

      Using Your SWOT Analysis to Drive Your Market Research

      7 Mins ReadRead

      Conducting Competitor Research 

      11 Mins ReadRead

      Resource List for Secondary Market Research

      10 Mins ReadRead

      Conducting Primary Market Research

      9 Mins ReadRead

      Creating a Killer Market Research Survey

      14 Mins ReadRead

      Using In-Depth Interviews and Focus Groups for Your Market Research

      13 Mins ReadRead

      Best Practices for Moderating and Analyzing Interviews and Focus Groups

      14 Mins ReadRead

      Conducting Observational Research for Your Business

      13 Mins ReadRead

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