As important as they are for your business, there can be a dark side to reviews. Any time you open the door for feedback, whether it be privately... Read more
Brand Perception
Discovering How Your Brand is Currently Perceived
In our introduction to brand positioning, we stressed that your company’s positioning strategy should ultimately revolve around the primary value... Read more
Understanding Your Competitors' Brand Positioning
As we’ve been discussing, a skillful positioning strategy is one that strongly differentiates your brand from every other brand in your industry.... Read more
Defining Your Company's Mission, Vision, and Core Values
Trying to position your brand without knowing your company’s mission, vision, and core values is like shoving a puzzle piece into a puzzle without... Read more
Implementing Your Brand Positioning Strategy
Earlier in this content, we offered a list of questions to help you get to the heart of your brand positioning statement. They were: Where do I... Read more