It’s now easier than ever to start a service-based business. With accessible technology, you can do everything from setting up a website, to... Read more
Copywriting
4 Examples of Stellar About Us Pages
Your About Us page is where you get to tell the story of your brand. In a competitive market, a story can set you apart. But you can’t rely on your... Read more
Best Homepages: Five Examples for Design Inspiration
Web design is more of an art than a science. If there were one perfect form of a homepage or a store catalog, we would never see any of the wonderful... Read more
FAQ Examples: What a Great FAQ Page Looks Like
Your FAQ page will never be the most exciting part of your website (and if it is, you might have bigger problems). However, it remains a crucial point... Read more
Writing Killer Product Copy: An Introduction
In our last ebook, we took a deep dive into what’s arguably the most crucial element of your ecommerce site: your product photography. There’s a... Read more
SEO 101 for Ecommerce: Finding the Best Keywords for Your Online Store
We began our examination of SEO best practices in the previous ebook, where we covered optimizing your product images. Now that you’ve taken care of... Read more
What Makes a Good Keyword for Ecommerce?
We began our dive into ecommerce keyword research in the previous section, where we defined search engine optimization (SEO); helped you clarify your... Read more
Best Practices for Ecommerce Keyword Placement
If you’ve been following along with us on our ecommerce journey, you’ve just done your keyword research, and you’ve chosen the best possible... Read more
Writing Killer Product Descriptions that Convince and Convert
If you’ve been reading our ebooks as you set up your ecommerce store, you’ve got a batch of strong product photographs that are ready to go live.... Read more
Using Psychology on Product Pages to Increase Sales
In the last section, we guided you through a number of best practices for product descriptions. Over the course of that exploration, we touched on... Read more