It’s where your customers will go when they’re confused about a feature, they can’t log in to their account, they need more information on your... Read more
Customers
How to Respond to Negative Feedback in Customer Reviews
As important as they are for your business, there can be a dark side to reviews. Any time you open the door for feedback, whether it be privately... Read more
Finding Reviews: Mastering the "Found" Testimonial
Unless you’re a brand-new business, there’s a very good chance that people are already talking about you (and hopefully in a good way).
As... Read more
5 Strategies for Soliciting New Testimonials
If you’re a new business and don’t have many (or any) testimonials yet—or if what you’ve found online and in your private correspondence... Read more
Contact Us Forms and Pages
Here’s a fact worth chewing on for a moment: Contact forms have a conversion rate of around 1%—the lowest conversion rate of any type of web form.... Read more
Best Questions to Ask for Better Testimonials
Not every customer will know the elements of a good testimonial (in fact, most won’t), so it’ll be up to you to help guide them. The easiest way... Read more
How to Create Effective Online Scheduling Forms
Gone are the days when a prospect would pick up the phone to call you, and you’d open your paper planner to choose a time that worked for both... Read more
Examples of Great Testimonials
Stop for a moment, and think of a few customer review or testimonials you’ve read. From those, focus on one example testimonial that’s persuaded... Read more
Using Testimonials to Increase Conversions
Your testimonials are collected, edited, and finally ready to be published. Now’s the most important step: putting them in front of your... Read more