Over the course of this ebook, we’ve given you the tools and the knowledge to get started on your product photography journey. We’ve discussed the... Read more
Ecommerce
Introduction to Ecommerce
On August 12, 1994, a headline appeared in the New York Times that read: “Attention Shoppers: Internet is Open.” The day before, a Philadelphia... Read more
Choosing the Best Payment Gateway for Your Ecommerce Business
So you’ve decided to bring your business online? Well, first of all, congratulations. Now is certainly the time to jump on the ecommerce bandwagon;... Read more
Deciding What to Charge Your Customers for Shipping
In the last section, we led you through the process of determining the best payment gateway for your business so customers can pay you for your... Read more
Estimating Shipping Costs and Choosing a Carrier
If you’ve been following along with us on our ecommerce journey, you’re well on your way to answering the questions that’ll get your products... Read more
Writing Your Best Ecommerce Shipping Policy
In the last two sections, we walked you through determining the best shipping prices and finding the best carriers for your ecommerce business. By... Read more
Writing a Returns & Refunds Policy that Gets You Conversions and Customer Loyalty
We know: Returns and refunds may be one aspect of running an ecommerce business that you really don’t want to think about. They can be draining both... Read more
Setting Up Ecommerce Analytics and the Metrics You Should Track
If you’ve ever run a retail store (or even if you’ve only imagined running one), you know what it’s like to track signals of interest and... Read more
Writing Your Ecommerce Privacy Policy
Here’s a fundamental fact: As an ecommerce business, you cannot operate without collecting data about your customers. This includes the information... Read more
Creating the Terms & Conditions for Your Ecommerce Site
In previous sections, we’ve covered some important policies you’ll want to display on your ecommerce site (and elsewhere): your shipping policy,... Read more