From automated email campaigns to retargeted ads, marketing technologies and strategies have become much more sophisticated in recent years. And due... Read more
Marketing
Marketing Automation 101
Businesses of all sizes are increasingly turning to marketing automation to get the most from their marketing resources. And for good reason – by... Read more
How to Create an Actionable Marketing Automation Plan
In Marketing Automation 101, we showed how automation can save you time and money while growing your business. If you want to successfully use... Read more
Marketing Channels: Cross-Channel Marketing Strategies and Examples
Cross-channel marketing goes hand-in-hand with marketing automation. As you may have guessed, it involves using more than one channel at a time, but... Read more
How to Audit Your Marketing Results
You’ve learned about marketing automation, you’ve created a marketing plan, and you’ve implemented it. What’s next?
You need to know how to... Read more
5 Ways to Showcase Your Value Proposition
If “above the fold” isn’t a term you know, you’re probably at least familiar with the concept. In the days before the internet, “above the... Read more
Introduction to Market Research: What It Is and Why You Need It
Have you ever read a mystery novel you really enjoyed? If so, you understand the thrill that comes with getting to know a cast of characters, finding... Read more
Introduction to Market Research: When and How to Start
Welcome back to our introduction to market research! As you probably remember, we first introduced the idea of market research by comparing it to... Read more
Conducting a Situation Analysis: The SWOT Analysis
You might be approaching your market research campaign with a specific question already in mind. Or maybe you have a few areas you want to research,... Read more
Using Your SWOT Analysis to Drive Your Market Research
Now that you’ve already done the intensive work of conducting a SWO T analysis with your team—assessing your Strengths, Weaknesses, Opportunities,... Read more