Homepages have been described through a wide range of metaphors: They’re your online storefront, your virtual receptionist, the front door to your... Read more
Websites
Introduction to Web Forms
Think of all the actions you take on business websites in a given day. (No, really; we’ll give you a minute to think about it). We bet they include... Read more
Introducing the Company Blog: Your Content Marketing Machine
Blogging is an indispensable component of any business’s marketing strategy. Integrating a business blog into your marketing plan gives you greater... Read more
Introducing the FAQ Page
When a prospect or return customer lands on your website, it’s like they’re walking into your place of business… with one obvious, but... Read more
Introducing the CTA Button
The copy on your webpages has been edited to perfection. You’ve distinguished your product or service from similar offerings in your industry, made... Read more
Identifying the Customer Personas and Keywords for Your Homepage
As is the case with so many things in life (and in business), your company website will benefit substantially from some advanced planning. This is... Read more
Introducing the About Us Page
The About Us page is only an afterthought for the majority of business websites. And that’s a shame, since it’s often one of their most frequently... Read more
Creating Compelling FAQ Content
“Frequently asked questions” isn’t code for something more complex. It doesn’t refer to the questions you wished your prospects were asking... Read more
Cultivating a Diverse Set of Visitor Journeys
Think about all the websites you visit in a day, and your reasons for doing so. Your intentions may include education, reference, satisfying... Read more
Button Design: Making Your CTA Pop
When we say “button design,” we mean the look of the button itself, as well as how it relates visually to the page it sits on: size, shape, color,... Read more