Skip to product menu
close
EXPLORE ALL PRODUCTS

Sales

CRM

Comprehensive CRM platform for customer-facing teams.

CRM
Voice

Cloud Contact Center Software for businesses.

Voice
Sign

Digital signature app for businesses.

Sign
Forms

Build online forms for every business need.

Forms
Bigin

Simple CRM for small businesses moving from spreadsheets.

Bigin
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
Bookings

Appointment scheduling app for consultations with customers.

Bookings
RouteIQ

Comprehensive sales map visualization and optimal route planning solution.

RouteIQ
Thrive

Complete loyalty and affiliate management platform.

Thrive
Suites
CRM Plus

Unified platform to deliver top-notch customer experience.

CRM Plus

Marketing

Campaigns

Create, send, and track targeted email campaigns that drive sales.

Campaigns
Voice

Cloud Contact Center Software for businesses.

Voice
Sign

Digital signature app for businesses.

Sign
Forms

Build online forms for every business need.

Forms
Social

All-in-one social media management software.

Social
Survey

Design surveys to reach and interact with your audience.

Survey
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
Sites

Online website builder with extensive customisation options.

Sites
Backstage

End-to-end event management software.

Backstage
PageSense

Website conversion optimization and personalisation platform.

PageSense
Marketing Automation

All-in-one marketing automation software.

Marketing Automation
LandingPage

Smart landing page builder to increase conversion rates

LandingPage
Webinar

Webinar platform for webcasting online webinars.

Webinar
NEW
LeadChain

Sync, manage, and convert leads across channels seamlessly.

LeadChain
NEW
Domains

Easy domain registration, transfer, and secured DNS management.

Domains
NEW
CommunitySpaces

Online community platform for individuals and businesses to grow their network and brand.

CommunitySpaces
Thrive

Complete loyalty and affiliate management platform.

Thrive
Publish

Manage all your local business listings on a single platform.

Publish
Suites
Marketing Plus

Unified marketing platform for marketing teams.

Marketing Plus

Commerce and POS

Commerce

eCommerce platform to manage and market your online store.

Commerce

Service

Desk

Helpdesk software to deliver great customer support.

Desk
Assist

Remote support and unattended remote access software.

Assist
Voice

Cloud Contact Center Software for businesses.

Voice
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
Bookings

Appointment scheduling app for consultations with customers.

Bookings
FSM

End-to-end field service management platform for service businesses.

FSM
Lens

Interactive remote assistance software with augmented reality.

Lens
Solo

The all-in-one toolkit for solopreneurs.

Solo
Suites
Service Plus

Unified platform for customer service and support teams.

Service Plus

Finance

Books

Powerful accounting platform for growing businesses.

Books
Expense

Effortless expense reporting platform.

Expense
Sign

Digital signature app for businesses.

Sign
Inventory

Powerful stock management and inventory control software.

Inventory
FREE
Invoice

100% Free invoicing solution.

Invoice
Billing

End-to-end billing solution for your business.

Billing
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
Commerce

eCommerce platform to manage and market your online store.

Commerce
Checkout

Collect payments online with custom branded pages.

Checkout
Practice

Practice management software for accounting firms.

Practice
Solo

The all-in-one toolkit for solopreneurs.

Solo
NEW
Payments

Unified payment solution built for all businesses.

Payments
Suites
Finance Plus

All-in-one suite to manage your operations and finances.

Finance Plus

Email, Storage, and Collaboration

Mail

Secure email service for teams of all sizes.

Mail
Voice

Cloud Contact Center Software for businesses.

Voice
Sign

Digital signature app for businesses.

Sign
WorkDrive

Online file management for teams.

WorkDrive
Bookings

Appointment scheduling app for consultations with customers.

Bookings
Cliq

Stay in touch with teams no matter where you are.

Cliq
Notebook

Beautiful home for all your notes.

Notebook
Meeting

Online meeting software for all your video conferencing & webinar needs.

Meeting
Connect

Employee experience platform to communicate, engage, and build positive employee relations.

Connect
Learn

Knowledge and learning management platform.

Learn
Office Integrator

Built in document editors for web apps.

Office Integrator
Writer

Word processor for focused writing and discussions.

Writer
TeamInbox

Shared inboxes for teams.

TeamInbox
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
Show

Create, edit, and share slides with a sleek presentation app.

Show
Tables

Work management tool to connect people, processes, and information.

Tables
Sheet

Spreadsheet software for collaborative teams.

Sheet
Office Suite

Powerful collaborative work platform for teams.

Office Suite
Calendar

Online business calendar to manage events and schedule appointments.

Calendar
ToDo

Collaborative task management for individuals and teams.

ToDo
FREE
PDF Editor

Collaborative online PDF editing tool.

PDF Editor
Suites
Workplace

Application suite built to improve team productivity and collaboration.

Workplace

Human Resources

Expense

Effortless expense reporting platform.

Expense
Recruit

Intuitive recruiting platform built to provide hiring solutions.

Recruit
People

Organize, automate, and simplify your HR processes.

People
Sign

Digital signature app for businesses.

Sign
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
Shifts

Employee scheduling and time tracking app.

Shifts
Workerly

Manage temporary staffing with an employee scheduling solution.

Workerly
Suites
People Plus

Comprehensive HR platform for seamless employee experiences.

People Plus

Security and IT Management

Creator

Build custom apps to simplify business processes.

Creator
Assist

Remote support and unattended remote access software.

Assist
Vault

Online password manager for teams.

Vault
Directory

Workforce identity and access management solution for cloud businesses.

Directory
Lens

Interactive remote assistance software with augmented reality.

Lens
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA
NEW
eProtect

Comprehensive email security and archiving for every business.

eProtect
FREE
OneAuth

Secure multi-factor authenticator (MFA) for all your online accounts.

OneAuth
Toolkit

Complete resource for any admin-related lookup queries.

Toolkit

BI and Analytics

Analytics

Modern self-service BI and analytics platform.

Analytics
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep
NEW
IoT

Harnessing IoT analytics for real-time operational intelligence.

IoT
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI

Project Management

Projects

Manage, track, and collaborate on projects with teams.

Projects
Sprints

Planning and tracking tool for scrum teams.

Sprints
BugTracker

Automatic bug tracking software for managing bugs.

BugTracker
Solo

The all-in-one toolkit for solopreneurs.

Solo
Suites
Projects Plus

Unified project management platform for intelligent, data-driven work.

Projects Plus

Developer Platforms

Creator

Build custom apps to simplify business processes.

Creator
Flow

Automate business workflows by creating smart integrations.

Flow
Office Integrator

Built in document editors for web apps.

Office Integrator
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
Tables

Work management tool to connect people, processes, and information.

Tables
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA
NEW
IoT

Build, deploy, and scale IoT solutions for connected businesses.

IoT
Apptics

Application analytics for all apps.

Apptics
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI

IoT

NEW
IoT

Low-code IoT platform and solutions for connected businesses.

IoT
CRM Plus

Unified platform to deliver top-notch customer experience.

Try now
CRM Plus
Service Plus

Unified platform for customer service and support teams.

Try now
Service Plus
Finance Plus

All-in-one suite to manage your operations and finances.

Try now
Finance Plus
People Plus

Comprehensive HR platform for seamless employee experiences.

Try now
People Plus
Workplace

Application suite built to improve team productivity and collaboration.

Try now
Workplace
Marketing Plus

Unified marketing platform for marketing teams.

Try now
Marketing Plus
Projects Plus

Unified project management platform for intelligent, data-driven work.

Try now
Projects Plus
All-in-one suite

Zoho One

The Operating System for Business

Run your entire business on Zoho with our unified cloud software, designed to help you break down silos between departments and increase organizational efficiency.

TRY ZOHO ONE
Zoho Marketplace

With over 2000 ready-to-use extensions across 40+ categories, connect your favorite business tools with the Zoho products you already use.

EXPLORE MARKETPLACE

Zoho Analytics has been recognized in the 2025 Gartner® Magic Quadrant™ for ABI Platforms.Read more

Skip to main content

Market Dojo improves sales efficiency with Zoho Analytics

  •  
    20+Users
  •  
    2 daysper month Time Saved
  •  
    5%Increase in Revenue

"Zoho Analytics not only helps us save time in generating insight but also assists us in increasing our baseline revenues, spotting trends, finding potential customers, and identifying industries and regions that are profitable."

Alun Rafique
CEO and Co-Founder, Market Dojo

About Market Dojo

Market Dojo, is a UK-based SaaS software company built by procurement professionals. They were founded in 2010 with a vision to make e-auctions more accessible to a wider audience through pay-to-go solutions and enterprise plans. In the last 10 years, they have grown in size and capability with solutions that allows the streamlining of procurement to obtain real value and mitigate risk. They have customers around the globe including Logitech, Imperial Brands, and Aggreko.

Challenges: Need a easy to use BI tool

Alun Rafique, CEO and Co-Founder of Market Dojo, wanted to track the performance of his business but analysis had always been a challenge for Market Dojo.

They rely on Zoho Desk, Zoho CRM, and Zoho Projects across departments, but didn't have a central place to analyze the company at large.

Previously, they were using Microsoft Excel for BI but found it couldn't handle the complexity of their data coming in from various systems. This meant Rafique needed a BI tool that would easily integrate with the software they were already using to perform end-to-end departmental analytics and provide insight into market trends and beyond.

Market Dojo wanted a solution to:

  • Integrate and blend data from multiple sources
  • Analyze key data to create insightful reports and dashboards
  • Enable secure report sharing with user-based permissions
Market Dojo improves sales efficiency with Zoho Analytics

"We wanted a simple, cost-effective BI solution that could analyze sales and support data to track and identify areas of improvement and define successful market strategies to increase the overall baseline of the company."

Alun Rafique
CEO and Co-Founder, Market Dojo

Solution: Zoho Analytics

Market Dojo already using Zoho CRM, Desk, Projects, and others, so naturally their search for a BI solution that integrated well resulted in Zoho Analytics.

With Zoho Analytics' built-in data connectivity options, Zoho CRM and Desk are seamlessly integrated for end-to-end business analysis through auto-blending of data.

The company uses Zoho Analytics across different departments for additional insight. The sales team uses it to analyze data from Zoho CRM, while the support team leverages it for data from Zoho Desk.

Rafique likes the simplicity of Zoho Analytics and is impressed by its integration capabilities. Its easy collaboration of reports and dashboards across the company impressed him too.

Market Dojo currently uses Zoho Analytics for:

  • Sales analytics: Conversion trends, revenue trends, revenue split across customer size, sales from trade shows, industry-wise trends, and much more.
  • Support analytics: Tickets generated per day, tickets generated by various apps, ticket allocation report, average ticket age, time to resolution, response rates, monthly support performance, etc.

"We are using Zoho Analytics to understand the market trends, our customers, and efficiency of our marketing activities. An interesting insight we obtained from analysis is that 25% of our customers start with our enterprise plan while nearly 75% start with pay-to-go plans. Out of these pay-to-go customers, half of them are repeat customers and many will later become enterprise customers. We only understand this trend now after using Zoho Analytics."

Features like data visualization, aggregate formulas, SQL functions, look-up functions, speed in generating reports, and interactive reports were of great value to Market Dojo.

With Zoho Analytics, Market Dojo was able to save significant time in report generation and sharing—going down from nearly two days per month to minutes.

In terms of revenue, Zoho Analytics helped them spot market trends, analyze profitable marketing streams, and identify high-value customers and target them for higher plans, resulting in an increase of five percent in overall revenue.

Market Dojo have found themselves using Zoho Analytics reports all the time, from meetings for their board, operations, and various teams to the sales team's consistent reliance on Zoho Analytics on the go and in meetings around the office.

The dashboard they create with Zoho Analytics are shared with more than 20 users including senior management, board members, and sales and customer service teams across devices.

Benefits & results

  • Increased overall revenue by five percent.
  • Time saved: Analysis down from two days previously to just minutes.
  • Creation of insightful reports and dashboards.
  • Enabled easy collaboration and decision making with insight.
Thanks for your interest. We shall get back to you shortly.