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Zoho Analytics: The Best Looker Alternative in 2025
Why choose Zoho Analytics as Looker Studio Alternative?
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- 20K
Customers
- 3M
Users
Why customers choose Zoho Analytics over Looker?
AI-powered insights
Unified analytics
Intuitive user interface
What makes Zoho Analytics the best Looker alternative?
Ease of use
- Intuitive drag-and-drop interface
- Create visualizations in minutes
- Single unified interface for data to insights and actions
Data pipeline and preparation tool
- Effortlessly set up pipelines for smooth data integration
- Clean, transform, enrich, and model data—no coding required
- Centralized metrics management to define and oversee all business KPIs
Unified business analytics
- Out of the box integrations to 100+ business apps
- Prebuilt metrics, reports and dashboards for each domain
- Automatic blending across business apps for 360° insights
DSML Studio
Key Differentiators
| Features | Zoho Analytics | Looker |
|---|---|---|
| Data integration | 500+ native data connectors, including databases and cloud apps | Easy Google Cloud integration and limited non-Google connectors |
| Data visualization | Drag-and-drop interface with 50+ visualizations | Requires LookML for custom visualization, complex for non-technical users |
| Data preparation | Built-in Zoho DataPrep | Requires Google Cloud Dataflow or third party tools |
| Automatic data blending | Automatic blending across various sources | Requires LookML for data blending |
| Generative AI | Zia AI for automated insights, NLP queries, anomaly detection | Basic AI features. Lacks advanced generative AI capabilities |
| DSML studio | Built-in DSML tools for predictive analytics and anomaly detection - no code needed | No built-in DSML studio, relies on Google Cloud AI tools |
| Automation and reporting | Scheduled reports, alerts, and workflow automation that are easy to setup | Reporting is SQL-based, and automation requires Google Cloud workflows |
| Flexible deployment | Available on cloud, on-premise, and as an embedded solution | Cloud only. Requires Google Cloud infrastructure |
| Scalability | Scalable for all business sizes | Scalable but requires Google Cloud for enterprise-grade scaling |
| Customization | Fully customizable reports and dashboards | Customization is LookML dependent |
| Collaboration | Real-time sharing, role-based access, and version control | Strong collaboration but needs technical expertise |
| Global presence and compliance | Strong global presence, with data centers globally | Strong compliance but within the Google Cloud ecosystem |
| Security and governance | ISO/IEC 27001, 27017, 27018, SOC 2 Type 2, GDPR, HIPAA | ISO 27001, SOC Type 2, HIPAA, GDPR |
Generative AI for BI and Data Analytics
Ask Zia - Copilot for Data & Insights
- Ask questions in natural language to Zia and get insights as a response
- Get Ask Zia assistance for setting up models, metrics, and actions
- Converse with Zia in multiple languages
Diagnostic Analytics to know the 'Why'
- Perform root cause analysis to know the 'Why' behind any fact
- Diagnostics offered contextually as you analyze any data
- Highly customizable model to suit your needs
Automated Narrative Insights
- Generate top insights to act on any report or dashboard you view
- Insights narrated in easy digestible textual or visual format
- 15+ AI models that you can customize for your needs
Predictive AI for Advanced Analytics
- Perform forecasting, trend & what-if analysis to predict future outcomes
- Spot Anomalies/Outliers in your data and business metrics
- Setup automated alerts on anomalies
"The Ask Zia and Zia Insights features are so cool. I can ask for a specific agent name for their quarterly or monthly performance and get to see if their sales numbers are trending up or down, and from which geographic areas their sales are coming from. I can also dive into why they can't close deals in other areas and try to replicate the successful ones."
John Sheldon Business Intelligence Manager, Renu Energy SolutionsSmart pricing for smarter analytics
Starts at $8 per user per month
Maximized ROI
Transparent pricing that delivers exceptional value
Affordable for All
Flexible plans tailored to businesses of every size and stage
Designed for Growth
Scalable solution that adapts as your business expands
Top Looker Alternatives & Competitors in 2025
Zoho Analytics is a modern, AI-Powered Self-Service BI and Analytics Platform designed for users across all skill levels. It enables organizations to connect, prepare, and analyze data through intuitive dashboards, automated insights, and smart data alerts. With 500+ native data connectors, you can pull in data from any source, including files and feeds, databases, cloud apps, and any third-party application seamlessly. Its in-built AI assistant - Zia, helps businesses of all sizes to uncover hidden patterns and predict future outcomes.
Pricing
Starts at just $8 per user per month, with a free plan available. Zoho Analytics also offers a 15-day free trial with access to all premium features like unlimited reports and dashboards, AI-powered insights, and advanced collaboration. As your team grows, you can easily scale with usage-based pricing and enterprise plans.
Power BI is Microsoft's data visualization platform that is known for its strong integrations with Office 365 and Azure. It lets you build dashboards, model data, and get insights through familiar tools like Excel and Azure. It is suitable for mid-sized to large enterprises that already rely on Microsoft's ecosystem. However, scaling and premium features require additional licensing.
Pricing
Power BI offers a free desktop version. Power BI Pro is priced at $14 per user per month, while Power BI Premium starts at $24 per user per month or $4,995 per month per capacity.
Tableau is a data visualization and analytics platform owned by Salesforce. It's a solid tool for telling stories with data through interactive dashboards and offers wide data connectivity.Tableau often requires technical expertise and isn't the easiest to get started with.
Pricing
Starts at $15 per user per month for Viewers, $42 for Explorers, and $75 for creators. Enterprise pricing varies based on deployment and needs.
Qlik uses associative data modeling and in-memory processing to offer real-time insights. It is known for flexible deployment and powerful data preparation features, but its UI can feel a bit overwhelming for new users.
Pricing
Starts at $30 per user per month. Qlik Enterprise pricing is available on request and typically involves a custom quote.
More reasons why Zoho Analytics is the best alternative to Looker
Data visualization
- Robust data visualization
- Variety of charts, pivot tables, geo visualization
- Intuitive drag-and-drop interface
- Clear and actionable insights
Data storytelling
- Increases data literacy across the organization
- Boosts audience engagement and communication
- Helps identify why and how something happened
- Communicates insights effectively to all types of audiences
Collaborative analytics
- Share reports and dashboards with your team and collaborate
- Gain complete control over who has access to what based on role
- Make reports accessible to users with or without login
- Have real-time collaboration with contextual comment threads
Embedded analytics
- A full-featured BI & analytics service, hosted on the Zoho cloud
- Analyze your data by installing Zoho Analytics on your own servers
- Deploy Zoho Analytics on public/private clouds like Amazon AWS and more
- A full-fledged analytics app under your own brand
Security and governance
- Enterprise-grade security features and governance framework
- Clear demarcation on who can do what
- Your data stored in Zoho Analytics cloud version is backed up every day
- All user activity is logged within the app to ensure safety
From startups to enterprise - Flexible pricing that grows with you
Simone Drera
VP-Business Development, Flexxaire Inc.“We wanted a simple BI solution to analyze our sales, project, and quality data. The tool also needed to be capable of integrating multiple tables, creating models to create charts that could be shared seamlessly across teams."
Moises Ochoa
Application Engineer, Cementos Progreso"With Zoho Analytics, the time spent in creating charts, reports and dashboards went down by 50%. More importantly, our software expenses were reduced by 30%!"
Marc Andrew
Senior Developer, Rental Car Manager"Our main alternate would have been Power BI, but we quickly found that the pricing and user-friendliness wouldn't quite work for a lot of our customers."
Top 5 Looker alternatives in 2025
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Frequently asked questions
How does Zoho Analytics compare to Looker in terms of pricing?
- Zoho Analytics offers transparent and straightforward pricing, while Looker's pricing is higher and is often bundles with Google Cloud services. With Zoho Analytics, you get a budget-friendly BI solution with no hidden fees.
Is coding necessary to use Zoho Analytics or Looker?
- Zoho Analytics is a self-service BI and intelligence platform, which enables users to create reports and dashboards easily with an intuitive drag-and-drop interface - no coding required. Looker, on the other hand requires knowledge of SQL and LookML, making it more challenging for non-technical users.
Does Zoho Analytics provide AI-powered insights like Looker?
- Yes! Zoho Analytics features Zia, Zoho's Intelligent Assistant that offers conversational analytics, automated insights, and predictive analytics. Compared to Zoho Analytics' Generative AI and ML capabilities, Looker's AI features are more limited.
Which tool has better visualization?
- Zoho Analytics offers an intuitive, no-code dashboard builder with advanced visualization option. Looker requires LookML for custom visualizations, which adds complexity to the process.
How does Zoho Analytics Integrate with other tools?
- Zoho Analytics offers seamless integration with over 500 data connectors, including popular business apps like Zoho CRM, Google Analytics, Salesforce, and more. You can bring in data effortlessly, whether it's through connectors, APIs, or even custom integrations for a unified view of your business.
Is Zoho Analytics more affordable than Qlik?
- Yes! Zoho Analytics offers great value for your money. While both platforms provide robust features, Zoho's pricing model is designed to be accessible for businesses of all sizes with pricing tiers that scale with your business. Starting at just $8 per user per month, Zoho Analytics is a compelling choice for those seeking powerful insights without breaking the bank.
What kind of support can I expect from Zoho Analytics?
- Zoho Analytics offers extensive support to ensure you get the most out of your investment. 24/7 email and chat assistance, video tutorials, and community forums. You'll always have the help you need whether you're getting started, troubleshooting, or exploring advanced features.
Can I start with a free plan on Zoho Analytics?
- Absolutely! Zoho Analytics offers a free plan, so you can test drive its features and see how it fits your needs before committing. You can also try the full feature set with a 15-day free trial and explore all of its capabilities.
How to migrate from Looker to Zoho Analytics?
- Migrating from Looker to Zoho Analytics is simple and straightforward. You can either manually export your data from Looker and import it into Zoho Analytics or use its easy integration tool to sync your data directly. Also, Zoho Analytics offers detailed migration guides and can help with any technical questions, ensuring a smooth transition.