Zoho's Self-Service Analytics Platform
Zoho Analytics offers diverse possibilities to infuse self-service BI & Analytics into business workflows
Sign up for freeThousand Customers
Million Users
Million Reports
Key features of self-service analytics platform
Get more value from your data by leveraging BI at cloud scale that opens up an entire world of possibilities to transform your business from the inside out.
Data Preparation and Management
Setup high quality data for analytics using an advanced, self-service data preparation and management framework. It can model, cleanse, prepare, enrich and catalog large volumes of data from multiple data sources including files, feeds, cloud databases and business applications.
AI-infused Self-service BI
Zoho Analytics offers a library of pre-built, industry-specific visualizations to get started instantly. Users can also build their own interactive reports and dashboards using a simple drag-and-drop interface. Go further with AI-powered capabilities like Ask Zia for natural language queries and Zia Insights for auto-generated narratives. Leverage advanced capabilities like predictive forecasting, scenario analysis, and even bring in your own ML models to tailor analytics to your business needs.
Embedded Analytics
Natively embed powerful BI and analytics features within existing application workflows using extensive integration and customisation capabilities. Also setup fully custom-built standalone analytics portals that caters to specific business needs. Know more
Marketplace Apps
Choose to complement your analytics capabilities with a wide range of analytics apps available in our partner-driven Zoho Marketplace. Also make use of domain-specific, purpose-built analytics apps delivered seamlessly on third-party marketplaces.
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Data Preparation
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AI-infused Self-service BI
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Embedded Analytics
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Marketplace Apps
BARC - The BI & Analytics Survey 24
91% of surveyed users recommend Zoho Analytics, and 79% of surveyed users are satisfied with Zoho Analytics.
READ THE FULL REPORTWhat makes Zoho Analytics a self-service data analytics platform?
Here's where Zoho Analytics with power-packed features and capabilities, differentiates itself as a leader in self-service BI & Analytics.
Low Total Cost of Ownership
Zoho Analytics' licensing and pricing policies have been highly simplistic and transparent. Our cost of BI and Analytics in terms of licensing, implementations and customisations, training and support is the least among all our market peers.
Platform Extensibility
Zoho Analytics' offers a robust set of APIs for data integration, modelling, authorization, custom styling and dynamic reports embedding. Our API framework enables elaborate customization and highly extensible low-code/no-code integration with any technology stack.
Flexible Deployments
Zoho Analytics offers a high degree of flexibility with respect to analytics implementation and deployment. Our proprietary Zoho cloud service is readily available round-the-clock. Alternatively you can go for either public cloud or on-premise environments.
Security and Governance
Zoho Analytics has embraced 'privacy by design' where our customers have far greater control over their data. Our time-tested and accredited enterprise-grade security features and governance framework ensures continuous data management and stewardship. (Know more about analytics tool for enterprises)
Future-ready Infrastructure
Our Zoho-owned, modern and scalable platform infrastructure can readily match with growing data volumes and usage. It carries a definite edge in terms of achieving best-in-class performance efficiency.
Ease of Use
Zoho Analytics' self-service BI & Analytics offers an intuitive drag & drop interface for data exploration. Augmented with AI and ML capabilities such as search-driven conversational analytics, automated insights, predictive and cognitive analytics ensures that analytics is accessible by all.
Global partner network
We work with System Integrators/BI Consultants across the globe to help you get the best and customised analytics experience possible. Our qualified partners are experts in understanding your unique requirements and tailoring an analytics solution to suit your business needs. Find a Partner here
What customers say
Rated the best self-service analytics tool
Frequently asked questions
What is Self-Service Analytics?
- Self-service analytics empowers business users of all types to analyze data, generate reports, and uncover insights on their own. This eliminates traditional bottlenecks and dependencies to democratize data access across the organization.
Who is self-service analytics for?
- Self-service analytics is perfectly suited for business users such as analysts, managers, marketers, executives, and anyone who needs timely insights. It’s designed for those who want to make data-driven decisions without requiring deep technical or coding expertise.
How does Self-Service Analytics work?
- Self-service analytics platforms like Zoho Analytics offer user-friendly features for data integration, data preparation, visual analysis, collaboration, and sharing. These capabilities are powered by intuitive user interfaces and AI-driven engines.
What are some important sales metrics to track?
- Track campaign performance in real time
- Optimize marketing spend based on channel effectiveness
- Understand customer conversion and engagement
- Share insights via marketing dashboards with stakeholders
Self-service analytics can be used by Marketing teams to:
Is my data secure with self-service analytics?
- Yes. Self-service platforms like Zoho Analytics adhere to enterprise-grade security standards, including ISO (27001, 27017, 27018), SOC 2 Type II, HIPAA, and GDPR compliance. These platforms offer role-based granular access controls, end-to-end encryption, audit logs, multi-factor authentication, and many other features to protect your data at every level.
What are some important sales metrics to track?
- Zoho Analytics which is AI-powered, easy to use, and deeply integrated with other business applications/databases
- Microsoft Power BI
- Tableau
- Qlik
- Sisense
Popular self-service analytics platforms include:
Why is Zoho Analytics the best self-service analytics tool?
- Zoho Analytics empowers users of all skill levels to easily navigate each stage of the analytics journey independently. This is made possible through its transformative BI capabilities, powered by Generative AI and Machine Learning, positioning it as the go-to choice for modern self-service analytics.