What is Embedded Analytics?

Embedded analytics refers to the full-fledged integration of analytical capabilities—such as dashboards, reports, KPIs, and data visualizations—into business applications or systems. It allows business users to gather relevant insights directly within their workflows.

Why Does Embedded Analytics Matter Now?

Today’s businesses expect more than just a software platform — they expect actionable insights. Whether it’s a CRM, ERP, HRMS, or SaaS product, business users want:

  • Real-time answers, not untapped raw data
  • Personalized dashboards tailored to their needs
  • Seamless experiences without switching to a separate BI tool

Embedded analytics bridges the gap between data and decision-making, enabling business platforms to become more intuitive, insightful, and powerful.

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How Embedded Analytics Works

Delivering embedded analytics isn’t just about air-dropping a chart or dashboard into a business application. Embedded analytics is a streamlined process that blends business workflows, data analytics, and user experience into one cohesive flow.

Here’s how it works:

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Data Collection from Multiple Sources  

Collect business data scattered across various systems—CRMs, ERPs, databases, spreadsheets, cloud services etc. This raw data could include sales figures, customer behaviour, operational metrics, and more.

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Data Transformation & Modeling

The collected raw data is then cleansed, transformed, and enriched for further analysis using a variety of data transforms such as joins, aggregations, and formulas. Organizations also set up their own data models to reflect their unique business context and hierarchy.

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Data Visualization

Businesses can analyze their data to extract useful insights and present them in easily consumable visual formats like KPI widgets, charts, pivot tables, and dashboards. These visualizations offer interactive capabilities like drill-downs and filters, enabling users to perform ad-hoc analysis in real time.

Data pipelines

Seamless Embedding

The final step is embedding these interactive visualizations directly into an application's interface. This can be done via iframes, SDKs, or APIs. Platforms like Zoho Analytics enable seamless embedding with extensive white-labeling support, SSO authentication, role-based access control, and multi-tenancy.

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Where Embedded Analytics Is Used

Embedded analytics is transforming the utility of data across platforms today. Here are four major environments where it is widely adopted:

Common Use Case 1

ERP Platforms

Embedded analytics helps analyze large volumes of business data across functions like HR, Finance, and Operations, and presents real-time visualizations directly within the ERP interface.

Common Use Case 2

SaaS Applications

Modern SaaS vendors embed analytics as part of their product strategy to deliver value-added capabilities that boost user retention and enable upselling.(Know more on embedded analytics for SaaS)

Common Use Case 3

Custom-built Platforms

In internal tools developed by organizations, embedded analytics enables real-time monitoring of business-specific KPIs, offering clear visibility across the organizational hierarchy. 

Common Use Case 4

Business Portals

Embedded analytics enhances portals by delivering insights that need to be shared with internal or external stakeholders such as business partners, customers, or suppliers.

Key Benefits of Embedded Analytics

Seamless Integration

Embedded BI platforms can integrate directly into databases, SaaS applications, and enterprise systems.

Enhanced User Experience

Embedded analytics delivers sleek, interactive data visualizations that elevate the overall value and usability of the host platform.

Self-service Analytics

Users can create data visualizations, explore and analyze data via intuitive features like drag-and-drop interface, dynamic filtering etc.

Reduced IT & Support Load

For ISVs and SaaS providers, embedded analytics opens up new avenues for monetization.

Choose the Right Embedded Analytics Platform: Zoho Analytics

Choosing the right embedded analytics platform isn't a mere technical decision. It involves strategic considerations too. Delivering a seamless and scalable analytics experience is the expectation of today's businesses. Platforms like Zoho Analytics has a proven track record in consistently delivering the same to our customers.

Here are some of the key features that make Zoho Analytics a preferred choice for embedded analytics:

Deep Customization & White-Labeling

Embedded BI blends analytics within the existing software, thereby enabling smoother workflows

  • Complete white-labeling to replace all Zoho branding with the host's own brand label.
  • UI control to match fonts, colors, layout, and navigation with the host product’s identity
  • Building custom features tailored to specific business requirements

Enterprise-grade Platform

Zoho Analytics provides robust platform features like:

  • Elastic scale, multi-tenant architecture
  • Single sign-on (SSO) authentication support
  • Role-based access control (RBAC) and user permissions
  • Row-level data security

Flexible Embedding Options

Zoho Analytics supports a variety of options to integrate with any technology stack seamlessly.

  • Native embedding via iframes, SDKs, or APIs
  • Embedding in any web application
  • Embedding in mobile apps
  • Embedding in desktop applications

Powerful Analytics Engine

Zoho Analytics' AI-powered analytics platform enables users to:

  • Build interactive visualizations that support self-service analysis
  • Get actionable insights in no time using the platform's AI-assistant Zia
  • Foresee the future using our predictive AI capabilities
  • Develop custom-ML models for data analysis using our DSML capabilities

Hear What Our Customers Are Saying

Connor Nobert
Ravi Kumar
Head of Finance and IT Operations, AQUAGROUP

"Zoho Analytics seamlessly generated reports and dashboards that are embedded within our ERP system, offering robust functions that democratized access to insights across our organization."

Steve Dubane
Craig Roxby
Managing Director, Magnifi

"We have embedded Zoho Analytics within our internally developed financial services software. Whenever I have a new client meeting, I demonstrate the Ask Zia feature of Zoho Analytics with a question like "what was my income last month?" A quick reply or a visual fascinates my clients and they say, 'This is what we want'. It allows me to show them that we are a forward thinking company ."

Steve Dubane
David Mitchell,
TCCA Inc

"We needed a scalable, self-service BI tool that could seamlessly connect to multiple data sources, generate interactive reports, embed and share real-time dashboards with internal teams and clients —all without breaking the bank. Zoho Analytics has exceeded our expectations and offered powerful features at an affordable cost."

Connor Nobert
Ravi Kumar
Head of Finance and IT Operations, AQUAGROUP

"Zoho Analytics seamlessly generated reports and dashboards that are embedded within our ERP system, offering robust functions that democratized access to insights across our organization."

Steve Dubane
Craig Roxby
Managing Director, Magnifi

"We have embedded Zoho Analytics within our internally developed financial services software. Whenever I have a new client meeting, I demonstrate the Ask Zia feature of Zoho Analytics with a question like "what was my income last month?" A quick reply or a visual fascinates my clients and they say, 'This is what we want'. It allows me to show them that we are a forward thinking company ."

Steve Dubane
David Mitchell,
TCCA Inc

"We needed a scalable, self-service BI tool that could seamlessly connect to multiple data sources, generate interactive reports, embed and share real-time dashboards with internal teams and clients —all without breaking the bank. Zoho Analytics has exceeded our expectations and offered powerful features at an affordable cost."

Getting Started with Zoho Analytics

Zoho Analytics offers a comprehensive embedded analytics platform that is tailored for OEMs, ISVs, and SaaS providers. If you are willing to consider Zoho Analytics , take the next step by

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Frequently Asked Questions

How is Embedded Analytics Different from Traditional BI Tools?

  • Traditional Business Intelligence (BI) tools largely operate as standalone platforms. More often than not, business users have to export data from their primary tools to analyze, explore, and visualize it. This process introduces friction, causes delays, and lowers adoption, especially among non-technical users.
  • Embedded analytics eliminates this disconnect by integrating analytics directly into business applications like CRMs, ERPs, SaaS products, or custom platforms. It places dashboards, reports, and KPIs right inside user workflows.

Can I White-Label Zoho Analytics for My Product?

  • Yes! Zoho Analytics offers full white-labeling capabilities, allowing businesses to deliver analytics under their own brand identity.
  • White-labeling features include:
    • Custom logos, color schemes, and domain mapping
    • UI customization of fonts, themes, and layout elements
    • Ability to create and host fully rebranded analytics portals

What Kind of Apps Can I Embed Analytics Into?

  • Zoho Analytics supports embedding analytics into virtually any web-based application or digital platform. Common use cases include:
    • ERP platforms
    • SaaS products
    • Custom-built applications
    • Purpose-driven business portals