Ecommerce Glossary

Essential ecommerce terms to grow your online store.

Content type

  • All
  • Articles
  • Guides
  • E-books
  • Templates
Glossary Home

Ad spend

Ad spend is the money used for advertising, including paid search engine advertising, banners or other display ads, sponsored listings in shopping sites like Google Shopping, and the use of affiliates or influencers.

array:2 [
  "prev_term" =>array:3 [
    "id" => "248"
    "term_path" => "/glossary/ach-payments.html"
    "name" => "ach payments (automated clearing house)"
  ]
  "next_term" =>array:3 [
    "id" => "250"
    "term_path" => "/glossary/affiliate-marketing.html"
    "name" => "affiliate marketing"
  ]
]