Ecommerce Glossary

Essential ecommerce terms to grow your online store.

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SWOT analysis

A SWOT analysis is a strategic planning tool used to evaluate a company's internal Strengths and Weaknesses, as well as external Opportunities and Threats. In the fast paced world of ecommerce, where market conditions and competitors can shift rapidly, conducting a SWOT analysis helps businesses identify key advantages, address challenges, and make informed decisions for growth and sustainability.