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Webform A/B Testing

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Webform A/B Testing

Webforms are one of the most commonly used tools for lead generation, so ensuring that they are optimized will help you earn more customers.

 

It is therefore important to test your webforms before launching them. This can be achieved with A/B testing, which provides you with data to help you determine which webform performs best. 

You can analyze how the webforms are performing based on various parameters such as number of submissions, fields filled, etc.

 

To test the performance, you can create different versions of a form using different fields or Call to Actions (CTAs) or highlighting text or sections of the webform in different color combinations and then determine which form version performs better, and deploy it.

 

Webform A/B testing helps you improve the conversion rate of all your forms.

 

In this video, you will learn the basics of webform A/B testing and understand the concept and learn how to use it.

What is the purpose of running an A/B test?

To run an experiment where feedback is gathered from different types of website visitors

Incorrect

Sorry! It is to run an experiment where multiple variations of a webform are shown to different segments of the website visitors.

To run an experiment where multiple variations of a webform are shown to different segments of the website visitors

Correct

Well done! It is to run an experiment where multiple variations of a webform are shown to different segments of the website visitors.

Once A/B testing has been started, the configurations in the webform variants cannot be edited.

True

Correct

Well done! Once A/B testing has been started, the configurations in the webform variants cannot be edited.

False

Incorrect

Sorry! Once A/B testing has been started, the configurations in the webform variants cannot be edited.

What is the original form?

The first webform that is created on the website

Incorrect

Sorry! It is the webform you want to carry out A/B testing on.

The webform that is finally launched on the website

Incorrect

Sorry! It is the webform you want to carry out A/B testing on.

The webform you want to carry out A/B testing on

Correct

Well done! It is the webform you want to carry out A/B testing on.

What is a unique submission?

The first form submission made by each visitor

Correct

Well done! It is the first form submission made by each visitor.

The last form submission made by each visitor

Incorrect

Sorry! It is the first form submission made by each visitor

What is the purpose of the improvement rate chart?

It shows where the webform is lacking

Incorrect

Sorry! It shows how the variant has performed each day compared to the original with the improvement rate and the unique submissions per visitor

It shows how the variant has performed each day compared to the original with the improvement rate and the unique submissions per visitor

Correct

Well done! It shows how the variant has performed each day compared to the original with the improvement rate and the unique submissions per visitor

What is the purpose of the launch button?

It helps you launch your original web form and various variants of it

Correct

Well done! It helps you launch your original web form and various variants of it

It helps you launch your website

Incorrect

Sorry! It helps you launch your original web form and various variants of it

It helps you launch the winner of the A/B test on your website

Incorrect

Sorry! It helps you launch your original web form and various variants of it

Webform A/B testing will only work for forms which are hosted in iFrame or Embed format on your websites.

True

Correct

Well done! Webform A/B testing will only work for forms which are hosted in iFrame or Embed format on your websites.

False

Incorrect

Sorry! Webform A/B testing will only work for forms which are hosted in iFrame or Embed format on your websites.

A webform A/B test cannot be deleted.

True

Incorrect

Sorry! It can be deleted.

False

Correct

Well done! It can be deleted.

If the conversion rate is the same for all the variants, the winner will be decided based on which of the following criteria, in order

Minimum abandonment rate, highest complete submission rate, original form

Correct

Well done! The winner will be decided based on the above mentioned criteria, in order.

Minimum abandonment rate, original form

Incorrect

Sorry! The winner will be decided based on minimum abandonment rate, highest complete submission rate, original form

Highest complete submission rate, minimum abandonment rate original form

Incorrect

Sorry! The winner will be decided based on minimum abandonment rate, highest complete submission rate, original form

What happens if the conversion rate is 0 for all the webforms?

The original form will automatically be launched as the winner

Incorrect

Sorry! No winner will be declared

No winner will be declared

Correct

Well done! No winner will be declared

The variant with the highest complete submission rate will automatically be launched as the winner

Incorrect

Sorry! No winner will be declared

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