Choose the right tracking technique for your forms
Zoho Forms offers multiple tracking techniques designed to meet your needs effectively. You can aim for basic parameter tracking or seek advanced options like UTM (Urchin Tracking Module) tracking, Google Analytics integration, and Facebook Pixel usage. You can track referrals, utilize UTM parameters, and leverage Google Tag Manager for comprehensive event tracking in Google Analytics and Google Ads. Whether your focus is on conversions, traffic analysis, or maximizing your advertising efforts, find the perfect tracking solution with Zoho Forms's form tracking software.
Tracking form sources with referrals and UTM
Referral tracking for forms
With Zoho Forms, you can track referrals effectively to pinpoint your most valuable traffic sources and further optimize your online presence. By default, Zoho Forms captures the referrer name based on your website's referral policy. Additionally, you can choose to add custom referrals by simply appending a tracking parameter to your Form permalink before embedding it. Whether using iframe or JavaScript code, you can customize permalinks with specific tracking parameters tailored to each webpage. This enables you to distinguish between entries originating from different pages, such as your Homepage or Contact Us page. Utilize these tracking techniques to gain insights into your form's traffic sources and optimize your marketing strategies accordingly.
UTM tracking for campaign insights
Urchin Tracking Module (UTM) acts as a detective tool that helps you analyze your campaign performance effectively. With UTM parameters appended to your URLs, you can see where your website visitors are coming from and which ads or promotions are bringing in the most leads. With a few simple steps, Zoho Forms lets you track leads seamlessly by allowing UTM-enabled form links, so you can keep tabs on your campaigns effortlessly. You can choose between Basic and Advanced Tracking options based on your tracking needs and use the handy Campaign URL Builder to create custom links with these tracking codes included. Harness the potential of UTM tracking to enhance your campaign strategies while respecting user privacy.
Conversion tracking: Google Analytics and Facebook Pixel
Effortless form submissions tracking with the Google Analytics integration
Zoho Forms allows you to track and analyze the source of form submission using Google Analytics. Here, you can create an event and mark the same as a conversion event based on page views by configuring the measurement ID within the Thank You page settings. Once this setup is saved, you can track conversions and additional information like campaign source and medium in Google Analytics. Additionally, you can enable custom UTM parameters for additional insights on identifying traffic source and medium of form entries.
Optimized campaign goals with Facebook Pixel
Zoho Forms helps you optimize your campaign goals by leveraging Facebook Pixel for tracking form sources or submissions. In Facebook Pixel's Events Manager, you can create custom conversions, set rules based on form sharing methods (clickable link or embedded form), and finally, assign conversion values. Once these prerequisites are complete, configure the Pixel ID to your Zoho Forms' Thank You page settings, and seamlessly track web form lead submissions as events within Facebook Pixel.
Streamlined form tracking with Google Tag Manager
Zoho Forms helps you monitor form interactions efficiently using Google Tag Manager (GTM). You can effortlessly configure and monitor analytics and measurement tags on your form to track events such as form views, page views, field clicks, review, save, and submit actions by installing GTM in your form. Utilize custom event triggers, data layer variables, and Google Analytics Event Tags to capture and analyze form events comprehensively. Ensure seamless iframe form tracking and tracking for embedded forms on different domains using cross-domain tracking configurations. Simply test and deploy your configurations to monitor form performance effectively.
