Our previous marketing solution required time-consuming and costly customization and engineering support just to provide experiences for our customers that didn't scale or produce meaningful insights. We embraced Zoho's Marketing Platform, integrating Zoho CRM, and now we have a full-stack, unified sales and marketing solution wherein every relevant stakeholder in the organisation is armed with the data and tools to increase engagement and drive customer experience. Our evangelism, marketing, pre-sales, and sales teams collaborate within a single dashboard on the Platform, which houses all of the content and data we use to derive actionable insights and grow the business.
Sundeep MV Chief Marketing Officer, IIHTFor the past 11 months, I've been using Zoho's Marketing Platform to coordinate daily activities, which include scheduling social media posts, creating surveys, running campaigns, and checking reports, to name a few. Needless to say, there's a lot going on simultaneously. With access to such an array of tools, working together and sharing data seamlessly under one roof, I'm able to do more with more, but in much less time and at significantly better value than the other products around.
Mackenzie Baron Marketing Coordinator, Data TechAs the business owner of a digital marketing startup, Zoho's platform has enabled us to scale quickly in an extremely competitive industry. Over the past two years, we've successfully onboarded new clients, hired employees, and established an effective and consistent marketing strategy—none of which would be possible without Zoho Marketing Platform. For us, it's the platform's significant capabilities, flexibility, and affordability that have facilitated our business' growth and allowed us to achieve countless milestones in such a short period of time.
Mikayla Reid Owner, Mimi MarketingBefore Zoho, our marketing team was having difficulty personalizing campaigns across our vast client list. Using Zoho's marketing platform, we've been able to segment our clients, then design and deliver personalized, more impactful campaigns, saving us time while growing our customer-base. Now that we're more efficient with our marketing activities, we have the time to analyze how campaigns are performing and tweak our process wherever necessary. The platform has allowed us to have more meaningful involvement with new and existing clients, which has impacted our business immensely.
Manju Mastakar Managing Director, ArmstrongAt New Brunswick Health Research Foundation, marketing drives awareness, this awareness helps us to support health research that benefits our community here in New Brunswick, Canada. Zoho's marketing platform pulls all the data across the various channels we use together, and contains every tool we need to properly engage our partners, which has made our marketing process more organized and efficient. By eliminating disruption, miscommunication, and missed opportunities in our marketing strategy, NBHRF has been able to maximize the impact of its work in New Brunswick.
Shannon Payne Director of Marketing and Engagement, NBHRFWe've been using Zoho's marketing platform for just under a year, and the impact it's had on our business was felt immediately. We especially love the PageSense, Marketing Automation, and Social features of the platform. All of our marketing efforts are in one place now, and that unification combined with automation capabilities has made managing this elaborate process simple for our team, creating better outcomes for our business. Once we integrated Zoho CRM, we were able to push leads to the marketing platform seamlessly, so that now we get more details and data-driven insights than ever before.
Alyce Netterfield Product Marketing Manager, WorkBuddyEverything at Iron Roots starts with the data. But there's a huge hole in the market, where channel solutions are siloed. Zoho marketing platform gives us a comprehensive view of our omnichannel marketing campaigns, allowing touchpoint cadence and the ability to visualize our entire strategy in one place. From this unified platform, we can install heat-maps, see the traffic to our landing and product pages, use PageSense to identify the average fold, measure engagement, and then extract incredibly valuable data from on-page experiences, which then fuels our subsequent marketing activities. In a nutshell, Zoho's new marketing platform solves so many problems that are neglected by most marketing operations and marketing tools.
Saru Saadeh CEO, IronRootsAs we expanded our marketing services beyond lead generation and into qualification, Zoho's Marketing Platform has been crucial to our processes. We have Facebook Lead Ads integrated directly into Zoho, which gives insight into those customers, those leads, and what they're going to respond to. That integration is behind so much of the value we can provide: as soon as someone shows interest via social ad, they're synced to Zoho, where our call center can track those leads, connect with each one, and deliver our clients qualified leads quickly. That integration is key in making our whole operation work and we've seen that value impact our clients in massive ways.
Bob Sullivan Cofounder, Vector Solutions
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