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What's new in Marketing Plus

Marketing Plus is getting faster, easier to use, and even more packed with powerful capabilities, enabling you to manage all your marketing efforts in one place. Keep an eye on this page to stay up to date with our latest product updates, and milestones.

TIMELINE

2024

Q4

The Much-Awaited WhatsApp Integration

Integrations

You can now create WhatsApp campaigns directly from the Brand Studio. This integration enables you to plan WhatsApp campaigns effortlessly and connect with your audience like never before.

Landing Page Builder

New Feature

Create impressive landing pages with the new landing page builder. Choose from a range of templates or create one from scratch, depending on your needs. You can use these landing pages across your campaigns on various platforms.

Learn more

Integrate your Bluesky account with Zoho Marketing Plus

Integrations

You can now schedule and publish content directly to your Bluesky profile from Zoho Marketing Plus. Monitor, view, and respond to interactions through the Messages and Inbox tabs to get detailed insights.

WhatsApp and Telegram now integrate with Zoho Marketing Plus

Integrations

Now you can connect your WhatsApp and Telegram business accounts to Zoho Marketing Plus for seamless interaction management. View, monitor, and respond to messages effortlessly. You can also create marketing and utility message templates for WhatsApp and use them directly in your Inbox.

Learn more

Tailored booth displays

New Feature

Personalize your floor plan by displaying exhibitor logos or names on booked booths. This update adds a customized touch, making your event floor plan more engaging and informative.

Floor plan customization

New Feature

Now you can adjust colors, shadows, and strokes in your floor plan for a more personalized design. This gives you more flexibility to match your event's branding and style.

Q3

Introducing Zoho Cliq

New FeatureCliq

Zoho Cliq is now part of Zoho Marketing Plus, making team collaboration stronger and smoother. Chat with your teammates, share files, schedule calls and meetings, and send reminders while working on your marketing campaigns—all in one tab.

Learn more

Post documents to LinkedIn

New Feature

Easily upload documents in DOC, DOCX, PPT, PPTX, or PDF formats and share them on LinkedIn. You can also attach multiple images and combine them into a PDF document before posting to LinkedIn.

Analyze your Threads profile performance

New Feature

Track the performance of your Threads posts in the Reports dashboard. Gain insights into audience, engagement, and performance metrics. You can also export reports or schedule them to be sent to anyone on your team at set intervals.

Introducing Threads

New Feature

Schedule or publish content to Threads, view your posts, track individual post statistics, and monitor engagement—all from Zoho Marketing Plus.

Q2

A Unified Marketing Calendar

New Feature

No more missing important dates in your marketing schedule. Introducing the unified marketing calendar, where you can plan your marketing activities, create customized calendars, and share them with your team.

Learn more

Zoho's own SMS gateway

Integrations

Streamline your SMS campaigns with Zoho's native SMS gateway and eliminate the need for third-party services. This ensures better control and efficiency in your SMS marketing efforts.

Publish stories directly to Facebook

New Feature

Publish stories directly to your Facebook page from Zoho Marketing Plus. You can upload media or create a post from scratch, and either publish it immediately or schedule it for later.

Add a first comment to your Facebook, LinkedIn, and YouTube posts

New Feature

You can now add the first comment (text or hashtags) to your Facebook posts, LinkedIn posts, and YouTube videos, in addition to Instagram posts.

Manage TikTok interactions from your inbox

New Feature

View and respond to TikTok comments from your inbox. Draft responses using Zia and assign comments to team members based on priority.

Q1

Automatically optimize your videos before posting

You can now automatically optimize your videos in the compose window before publishing them across social media channels. Key properties like bit rate, frame rate, and size are adjusted to ensure compatibility with all platforms.

Learn more

Automated workflows and low-code customization

Customize Zoho Marketing Plus to suit your needs by building functions with minimal coding. Automate repetitive tasks using triggers and actions that run automatically and save you time and effort.

Complete exhibitor management

New Feature

New features like an interactive floor planner, lead capture, and brand pages are now available for comprehensive exhibitor management. These tools make organizing and showcasing exhibitors easier than ever.

AI-based facial recognition

New Feature

Find your photos from events instantly with our AI-powered facial recognition tool. It sorts photos intelligently, making it simple to locate all your pictures from an event.

AI networking

New Feature

Less small talk, more big talk; let AI match you with the right people for more effective networking. This feature helps you connect with individuals who are relevant to your goals.

Embeddable ticketing widgets

New Feature

Now you can sell event tickets directly on your website using an easy-to-embed code snippet. This makes the ticketing process seamless for both you and your attendees.

Gamify your events

New Feature

Enhance engagement by enabling participants to earn points through event challenges. Encourage interactions and keep attendees actively involved throughout your event.

Webinar

New Feature

Introducing breakout rooms, where you can hold brainstorming sessions, small-group activities, and much more.

2023

Q4

Manage your marketing budgets efficiently

New Feature

We've introduced Budget Board in Marketing Plus, a space where marketing teams can assign budgets for brands or campaigns, track all marketing expenses, categorize them based on activities, goals, geography, and more, and stay informed about all expenses.

Learn more about Budget Board

Marketing Projects just got better

Enhancements

With our new search and sort enhancement, you can locate and access your projects instantly by entering simple keywords. Assign a distinct color to each project to the group and prioritize the campaigns that are most critical for your business.

Expand your marketing funnel with Marketing Automation 2.0

Enhancements

Marketing Automation has been revamped with a sleeker design, an even simpler drag-and-drop builder, comprehensive lead qualification and nurturing workflows, and strong integrations to qualify and push hot leads to your sales system.

Learn more about MA 2.0

Unified social media messaging

New Feature

With Inbox, all your social media interactions—including on Facebook, Instagram, LinkedIn, X, and more—are now available in one place. View, monitor, and respond to all your messages, comments, reviews, mentions, and questions.

Learn more about Inbox

Rakuten SMS gateway integration for Japan

Enhancements

Marketing Plus now integrates with Rakuten, an SMS gateway platform in Japan. Japan-based businesses can now deploy SMS campaigns to their contacts anytime and anywhere to broaden their reach.

Import webinar registrants with a CSV file

Streamline your webinar registration process by uploading a CSV file containing attendee names and emails. Effortlessly import your webinar registrations to save time and simplify the process. To do so, navigate to the Registrations tab of the scheduled webinar and click Import CSV in the top-right corner.

Chat between organizers and co-organizers

Webinar organizers and co-organizers can now instantly chat during the webinar. This includes sharing files during webinars, replying to and editing messages, sending emojis, and adding reactions.

Customer Satisfaction Score (CSAT): Enhancing feedback analysis

Marketing Plus now comes with survey options so you can elicit feedback from customers to ensure your CSAT scores remain high.

Trigger emails

Add personalized email addresses to the reply-to field via email triggers in the Settings menu and streamline communications with users.

Advanced analytics connector for Typeform

Marketing Plus provides sophisticated reporting and analytical capabilities for the data you collect using Typeform. Zoho Analytics enables you to analyze survey responses, customer feedback, and form submissions to derive comprehensive insights in a centralized and powerful analytics environment.

Learn more about advanced analytics

Enhancements to email schedule management

Manage all email schedules for a workspace in one convenient location. Zoho Analytics in Marketing Plus offers simplified email schedule management by centralizing control within the Workspace Settings page.

Learn more about managing email schedules

Ask Zia skill in Alexa

Extend your analytics capabilities using the Ask Zia skill in Alexa. Seamlessly integrate Zoho Analytics with Alexa to get insights directly through voice commands.

Learn more about Zia and Alexa - Analytics

Denodo - Live connect

Zoho Analytics now supports live connect for Denodo databases. Live connect helps with real time analysis.

Learn more about Denodo connect

Q3

Aggregate data view on Analytics

Enhancements

Zoho Analytics now allows you to add aggregate data either as rows or as columns, enabling you to lay out pivots in two different formats and present your data clearly.

Webinars with 5,000 attendees

Host up to 5,000 attendees in a single event. Zoho Webinar helps you connect with large audiences and elevate your webinar strategy to new heights.

Mastadon integration

New Feature

Connect your Mastodon account to Marketing Plus and publish or schedule posts in no time. Get detailed analytics on the performance of your published posts, such as favorites, replies, re-blogs, engagements, and engagement distribution.

Learn more about Mastadon integration

Publish your Instagram stories directly from Marketing Plus

New Feature

Publish or schedule your Instagram story directly from Zoho Marketing Plus. Use the manual publishing option to publish more than one story at a time.

Learn more about publishing stories on Instagram

Zoho's own SMS gateway is now available in India

Enhancements

Businesses in India can run SMS campaigns using Marketing Plus's SMS gateway. In order to run an SMS campaign, businesses must complete a few DLT registration processes mandated by TRAI, which include registering for an entity ID, creating a sender ID, registering for a content template ID, and purchasing SMS credits.

Survey translations

Enhancements

Zulu, Sepedi, and Shona languages are now available for survey translations.

ChatGPT integration with Marketing Plus and Analytics

New Feature

ChatGPT now integrates with Marketing Plus and Zoho Analytics, and is accessible across all data centers. Use the ChatGPT to find and access public datasets directly within Zoho Analytics without switching tabs, get assistance with formulas and SQL queries, and get column name suggestions within Zoho Analytics.

Learn more about the ChatGPT integration

Forecast value in KPI widgets

Enhancements

With the latest enhancement to the dashboard feature, you can create widgets with the forecast value when data is grouped via the Date function. Forecast for the current period or for an upcoming one using the Latest and Next options.

Learn more about forecast options for marketing

Advanced analytics for BigCommerce

New Feature

Advanced Analytics for BigCommerce helps you understand customers' purchasing trends and transaction histories, efficiently manage your inventory, and devise strategies to personalize your customers' purchase experiences—all of which can help you increase your revenue and reduce costs.

Learn more about advanced analytics for BigCommerce

Q2

Refined email campaigns

Enhancements

Marketing Plus's email marketing tools  now include merge tags, auto-responders, and footer customizations.

Learn more about email campaign enhancements

Export bookmarked participant lists for events

Enhancements

You can export lists of participants who have bookmarked a particular session and gather valuable data easily.

Enhanced form management for events

Enhancements

Users who are signed in to your microsite can now view and edit their form responses after submission. We've also added even more options, including form status and expiry dates, response limits, and view/edit access to give you the power to fine-tune every aspect of your forms.

Top banner notification on event microsites

New Feature

Customize your event microsite by selecting the perfect notification banner to display at the top of the site.

Control how your attendees access your event

New Feature

Easily manage how visitors sign in using our ticket ID and visitor sign-in options. You now have full control over how your attendees access your event.

Set up independent offline payments for your events

New Feature

You can now set up offline payments independently, without the need to establish online payments first.

Answer Live feature

New Feature

Zoho Webinar now features an Answer Live feature, allowing users to respond verbally to questions and mark them as answered. This feature enhances the interactivity of webinars by enabling participants to engage in real-time conversations and address questions directly.

Broadcast webinars

New Feature

You can now instantly broadcast your webinars and easily edit default titles.

Watch screen recordings to study survey drops

New Feature

Observe survey-filling sessions to understand how visitors interact with and respond to your survey questionnaires.

Inline mail surveys

New Feature

Send your users email-embedded surveys so they can respond to your questions directly without leaving their application.

Google Analytics 4 (GA4) advanced reporting

New Feature

Marketing Plus empowers your Google Analytics 4 (GA4) data analysis with sophisticated reporting and analytical capabilities. Slice and dice your GA4 data any way you like, examine important KPIs, and make informed decisions to improve your SEO/SEM campaigns.

This connector comes with a unique set of 65+ hand-picked reports and dashboards that enable you to jump-start your analytics.

Learn more about GA4 advanced reporting

Q1

Cross-brand posting

New Feature

Add posts across all channels and all of your brands—all at the same time—and customize the content for each channel as needed.

Learn more about cross-brand posting

Stripe is now available for event marketing in India

New Feature

Stripe, a leading payment gateway, has been added to our suite of supported payment options for businesses in India.

Get a clear breakdown of tax and net sale amounts

New Feature

You can now view tax and net sale amounts separately. This enhanced display in the sales summary tab offers a clearer breakdown of your revenue and allows for better analysis of the impact of taxes on your sales performance.

Personalize registration forms for different ticket classes

New Feature

Create separate ticket registration forms for different ticket classes. Customize forms by adding custom fields and making them visible exclusively for select ticket classes.

Send imported attendees a welcome email with their ticket

New Feature

You can now send imported attendees a welcome email and a PDF ticket straight to their inboxes prior to your event. Set this feature up before importing your attendees into Backstage.

Track attendee session times with Backstage OnAir

New Feature

Enjoy a new way to assess attendee engagement! Easily track the time each attendee spends in a Backstage OnAir session to derive essential insights into their level of engagement.

Enhanced event gallery management with the bulk download option

New Feature

You can now organize and enable viewing for all gallery images in the Event Gallery tab within Backstage's Content Library. Additionally, you can save the entire gallery with the bulk download option for quick and convenient access.

Advanced analytics for YouTube ads

New Feature

The advanced analytics connector for YouTube ads analyzes the effectiveness of your YouTube ads and the value you derive from them, including important information about campaign outcomes and conversion rates. Use it to construct more effective campaigns.

This connector comes with a unique set of hand-picked reports and dashboards that enables you to jump-start your analytics.

Click here to learn more

2022

Q4

Automate event reminders for attendees

New Feature

Keep attendees engaged and well-prepared with timely notifications. Schedule reminder emails to notify participants about upcoming activities and important event information.

E-badge setup made easy

Enhancements

Send digital event badges directly to ticket holders via email attachments. Download, print, or convert e-badges to physical badges with ease.

Let attendees set their networking preferences

New Feature

Some people like to network at events, and some don’t. You can now allow attendees to choose whether they’d like to be listed in the Attendees directory and get chats and meeting requests from others—or not.

White-label survey email campaigns

Enhancements

Configure the sender email address you use for email distribution by white-labeling them rather than using Zoho's default sender address. This can help optimize your survey email deliverability and ensure that they don't land in your recipients' spam folders—which in turn improves your response rates.

Q3

AI-powered product recommendations for ecommerce emails

New Feature

Marketing Plus comes with AI-powered email campaigns that enable you to add and send recommendations specific to every customer automatically.

Learn more about AI-powered emails

Use simple drag-and-drop workflow to create emails

Enhancements

Marketing Plus's email marketing tools now come with much simpler drag-and-drop workflows that enable you to make instant changes to active workflows without any duplications across campaigns.

Learn more about workflows

On-site expo management

New Feature

Host your in-person trade shows with Zoho Marketing Plus. Upload a floor plan, add booth measurements, and support your exhibitors with tools to collect leads, measure their ROI, and more.

Virtual networking just got better

Enhancements

Manage your time at events more efficiently by signaling when you'll be free to meet with other attendees. We've also added the option to re-schedule meetings or cancel them altogether if your plans change.

White Label Solution enhancements

Enhancements

White-label users can now map and verify domains within the Zoho Analytics user interface, enabling them to configure their white-label solutions in a secure and user-friendly manner.

Click here to learn more

Q2

Carry forward choices from previous survey questions

Enhancements

Based on certain conditions, choice fields in surveys can now change dynamically based on users' previous answer choices.

Learn More

The inception of Marketing Plus

Marketing Plus was launched to help marketing teams break silos, collaborate more effectively, co-create impactful campaigns, measure their real ROI, and manage all things marketing in one place.

Watch the launch video