Get the big picture. With rich social media analytics.
Make smart decisions with in-depth social media metrics that give you all the context you need.
- Audience
- Posts & Engagement
- Performance
- Reach & Impressions
Know your social media audience better
Discover more about the people engaging with you—where they are from, the languages they speak, and the demographics they belong to.
![Social media audience](/sites/zweb/images/social/social-audience-bg.png)
![Social media audience group](/sites/zweb/images/social/audience-by-age-group.png)
![Social media audience language](/sites/zweb/images/social/fb-audience-language.png)
![Social media audience gender](/sites/zweb/images/social/audience-by-gender.png)
![Audience country](/sites/zweb/images/social/fb-audience-country.png)
![Mobile audience](/sites/zweb/images/social/mobile-fb-audience.png)
![Mobile audience country](/sites/zweb/images/social/mobile-audience-by-country.png)
Identify your best content
Discover top performing posts, follow the buzz around your brand, and find the best times to engage with your audience.
![banner](/sites/zweb/images/social/post-engagement-top-screen.png)
![banner](/sites/zweb/images/social/post-engagement-bottom-screen.png)
![Mobile](/sites/zweb/images/social/mobile-social-post.png)
![Mobile Device](/sites/zweb/images/social/mobile-post-engagement.png)
Track your brand's performance
Analyze sources of traffic as well as the distribution of clicks across social profiles. Compare positive vs. negative feedback that you receive from your audience.
![Performance brand](/sites/zweb/images/social/performance-bg.png)
![Brand refferels](/sites/zweb/images/social/performance-by-refferels.png)
![Clicks refferels](/sites/zweb/images/social/performance-by-clicks.png)
![Performance Feedback](/sites/zweb/images/social/performance-by-positive-feedback.png)
![Socila media performance](/sites/zweb/images/social/mobile-social-performance.png)
![Mobile performance](/sites/zweb/images/social/mobile-performance.png)
Understand your reach & impressions
See how your content is contributing to your brand's social media reach. Compare organic vs. paid impressions to learn what type of posts are helping you reach new audiences.
![Understand your reach & impressions](/sites/zweb/images/social/social-audience-bg.png)
![Impression organic](/sites/zweb/images/social/reach-impression-organic.png)
![Page shares](/sites/zweb/images/social/reach-impression-page-shares.png)
![Viral](/sites/zweb/images/social/reach-impression-viral.png)
![Social media reach](/sites/zweb/images/social/mobile-social-reach.png)
![Reach impressions](/sites/zweb/images/social/mobile-reach-impression.png)
![Features](/sites/zweb/images/social/fb-audience-by-gender.png)
![Features](/sites/zweb/images/social/fb-audience-by-age.png)
![Features](/sites/zweb/images/social/fb-content-type.png)
![Features](/sites/zweb/images/social/fb-your-brand.png)
Make sense of the engagement you receive
![Features](/sites/zweb/images/social/twitter-by-type.png)
![Features](/sites/zweb/images/social/twitter-by-number.png)
![Features](/sites/zweb/images/social/common-by-performance.png)
![Features](/sites/zweb/images/social/twitter-best-time.png)
X (formerly Twitter)
Understand the impact of your content
![linkedin](/sites/zweb/images/social/linkedin-follower-by-industry.png)
![linkedin](/sites/zweb/images/social/linkedin-follower-by-job-function.png)
![linkedin](/sites/zweb/images/social/linkedin-follower-by-seniority-level.png)
![linkedin](/sites/zweb/images/social/linkedin-follower-company.png)
![Features](/sites/zweb/images/social/mobile-linkedin-by-engagement.png)
![Features](/sites/zweb/images/social/mobile-linkedin-by-post.png)
Analyze performance for your company pages
![Features](/sites/zweb/images/social/intagram-by-post-types.png)
![Features](/sites/zweb/images/social/intagram-by-post-types2.png)
![Features](/sites/zweb/images/social/intagram-by-ideal-times.png)
![Features](/sites/zweb/images/social/common-by-performance.png)
Find what's kind content works best for your brand
![ratings](/sites/zweb/images/social/gmb-ratings.png)
![views](/sites/zweb/images/social/gmb-listing-views.png)
![visitors](/sites/zweb/images/social/gmb-visitors.png)
Google My Business
Track audience activity on your business listings