Smart Commerce by Amazon simplifies onboarding and saves 40 hours a week with Zoho Webinar
The Company
Smart Commerce by amazon is an e-commerce enablement system designed to help sellers grow beyond traditional marketplaces. It offers a suite of tools to help entrepreneurs build and manage their online presence. Its flagship product, SmartBiz, is a simple yet powerful website builder that helps sellers begin their e-commerce journey smoothly.
The Challenge
The Smart Commerce team regularly conducts onboarding webinars to guide newly registered sellers through the setup process. These onboarding sessions are intended to help sellers complete their account setup through an assisted process—either via a Seller Success Representative (SSR) or directly through live, step-by-step webinar demonstrations. Additionally, Smart Commerce hosts engagement sessions featuring industry experts and influencers to build stronger seller connections.
However, the team faced key challenges with previous webinar tools like Google Meet and Zoom, as managing analytics was difficult and tracking attendance required manual effort. As a result, valuable time was being spent on repetitive one-on-one calls that could have been automated through an effective webinar platform.
The Solution: Zoho Webinar
Smart Commerce adopted Zoho Webinar as its central platform for both onboarding and engagement sessions. The transition was seamless—no complex integrations were needed. The Zoho Webinar support team assisted in setting up the Enterprise account, ensuring that Smart Commerce could get started quickly.
The team immediately found the platform intuitive and easy to manage. With a clean interface and robust analytics dashboard, it became simpler to measure attendance, engagement, and follow-through rates after the webinar. Hosting webinars with larger attendees became effortless, enabling scalable, repeatable onboarding for their growing seller base.
“Switching to Zoho Webinar transformed our onboarding process. Hosting large sessions is now simple, and tracking engagement is far more efficient.”
Dikshita BasumataryMarketing Manager, Amazon
| Benefits | Impact | Outcome |
|---|---|---|
| Time savings | Automating onboarding via webinars replaced one-on-one calls | 20 to 40 hours saved every week |
| Improved analytics | Access to real-time performance reports and post-webinar insights | Clear tracking of attendance and engagement |
| Scalability | Ability to host sessions for larger attendees at once | Supports both onboarding and expert-led engagement webinars |
| Cost-effectiveness | Competitive pricing compared to previous tools | Better price than Google Meet and Zoom |
| Ease of use | Simple setup, self-explanatory UI, and responsive support | Faster team adoption and minimal training time |
- IndustryE-commerce
- TypePrivate Limited
Looking forward
Smart Commerce plans to further expand its use of Zoho Webinar to reach larger audiences and enhance post-onboarding engagement. The team is especially looking forward to exploring the upcoming Simulive Webinar feature, which will allow them to deliver pre-recorded webinars as if they were live sessions. This will help scale onboarding programs even further while maintaining the personal touch of real-time interaction.
