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The Best 7 Embedded Analytics Tools in 2025
- Last Updated : July 24, 2025
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- 4 Min Read

Embedded analytics refers to the full-fledged integration of analytical capabilities such as dashboards, reports, KPIs, and data visualizations into business applications or systems. Today’s leading BI platforms also function as embedded analytics tools, allowing business users to access relevant insights directly within their workflows.
Why organizations need an embedded analytics tool:
It's difficult to imagine a business application today without real-time insights reporting. Independent software vendors (ISVs) are no longer content with basic BI capabilities, and they work hard to include advanced analytics as a part of their offering. In essence, the build-vs-buy debate is a thing of the past. The best path, as seen by ISVs, is to find a provider that can embed analytics within their application quickly and easily, especially through purpose-built solutions designed for embedded analytics in SaaS platforms.
Key features to look in an embedded analytics tool:
There are many embedded analytics tools on the market, and it's imperative to understand the factors that'll help identify the best one. You can read more about them here, but for the sake of this article, here's a quick refresher:
- Integration - Look for platforms that not only support embedding BI capabilities but also enable the seamless integration of analytics into your application
- Scalability - Prioritize platforms that can readily scale up to match your business requirements
- Security - Choose a tool that is capable of working with your application’s security model (e.g., single sign-on, access control)
- AI infusion - Seek out machine learning and AI capabilities that can increase the value of your embedded analytics
- Support - Find providers that can offer engineering and integration support with respect to embedding essentials, such as rebranding and localization. But be sure to check their SLAs and pricing policies when licensing or selling your product!
Based on these criteria, we've come up with a list of the top embedded analytics tools on the market today.
The 7 best embedded analytics tool providers:
Zoho Analytics
Zoho Analytics is an AI-powered embedded analytics platform that simplifies access of analytics to any user. It is an excellent embedded analytics platform for businesses of all sizes. Some of the notable capabilities of the platform include:
Comprehensive data management: Zoho Analytics supports integration with 500+ data sources (including databases and popular business apps). Users can build end-to-end data pipelines that leverages AI-powered data preparation for cleansing, blending, and transforming.
Smart Visualization: Users can get started with pre-built visualizations or create their own reports and dashboards at drag‑and‑drop ease. Ask Zia for natural‑language querying to generate insightful reports apart from visualization suggestions. Other features include dynamic slideshows, set alerts, and enable interactive drill‑downs for deeper insights.
AI-Driven Analytics: Leverage advanced analytics such as Generative AI (like automated insights, diagnostic analytics) and Predictive AI (like Forecasting, anomaly detection, what-if scenario modeling, and smart recommendations) to empower proactive decision‑making
Enterprise-grade security framework: Zoho Analytics security framework is time-tested and accredited to the highest industry standards. It supports features like role-based access, row-level security, SSO/SAML, audit logs, versioning, and collaborative workspaces with commenting. Administrators can monitor usage, performance, and manage alerts securely
Flexibility: Zoho Analytics can be deployed on Cloud, on-premise, or hybrid environments. The platform's elastic architecture supports horizontal and vertical scaling to handle high volume datasets and large user bases efficiently. It also offers extensive APIs, SDKs, and developer tools enable tailored embedding and extensibility.
With 24/7 global support, extensive customization options, premium assistance and much more at a TCO that is among the lowest in the market, Zoho Analytics has a proven record as a trustworthy partner for embedded analytics across industries. For example, If you're a sales-driven organization, here's your quick guide to understand how Zoho Analytics can be an effective embedded sales analytics platform. If you don't believe us, hear it directly from our customer:
"We have been using Zoho Analytics for about 2 years now. We were so impressed with the flexibility, ease of use and low cost that we decided in integrating it with our customer solution. The integration was straightforward and therefore we opted a white label solution. Now our customers also love Zoho Analytics equally. Zoho Analytics has been highly reliable, secure and any queries have always been promptly addressed."
Todd PennyFounder and CEO, GoCodes
Reveal BI
Reveal BI is designed to seamlessly integrate advanced data visualization with reporting and AI-powered capabilities. It offers many other advantages, like scalable architecture, deployment options, a security framework, and responsive customer support that makes it an appealing choice for businesses looking to embed analytics.
ThoughtSpot
ThoughtSpot's integration capabilities enable seamless embedding of interactive dashboards and AI-powered analytics into existing applications. The platform's scalability, robust security, data democratization, and customer support makes it a preferred option among organizations looking to set up a data-driven culture
GoodData
GoodData supports seamless integration with other business applications through APIs and SDKs. It can handle extensive data volumes with a keen focus on platform security. Other advantages, like a strong developer community, documentation, and customer support, make it a reliable choice for embedding analytics
Qrvey
Qrvey is built for SaaS providers and organizations looking for data-driven experiences. Its strong suit is in handling large-scale, multi-tenant environments, and the platform's security framework is enterprise-grade. Other advantages, like documentation and highly available customer support, makes Qrvey a strong player in the embedded BI market.
Domo
Domo can embed interactive visualizations and analytics features anywhere within business workflows. Its scalable architecture, highly compliant security framework, integration with a plethora of data sources, and strong support resources makes it a reliable embedded reporting tool.
Yellowfin BI
Yellowfin allows developers to integrate user-friendly data visualizations directly within their software environments. Some of its key advantages include collaborative analytics, data storytelling, and extensive customization options. It's a preferred choice for organizations looking to foster data-driven decision-making across their rank and file.
This list might not be exhaustive, but it's a good beginning to your search for a suitable embedded analytics tool. And if you're considering Zoho Analytics, we'd be happy to help you get started.
Good luck with your analytics journey, and we hope to hear from you soon!
- Ezra
A storyteller with a passion for exploring and discussing everything related to data.