Analyze your Zoho CRM data in-depth.

Your CRM data tells part of the story. Zoho Analytics connects it to billing, marketing, finance, operations, and more. Now every question that comes up in a leadership meeting has an answer.

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• Lead Analytics

  Analyze and track leads by source, status, and ownership. See your conversion rates, identify where the potentials churn the most, and measure the overall efficiency of your sales pipeline.

• End-to-end pipeline tracking

  Analyze every sales activity, and track the numbers at every stage of your sales pipeline. Create funnels and understand know when there is a significant drop or rise in your sales pipeline. Track your conversion rates and boost the overall efficiency of your sales process.

• Get the business big picture

  Combine and blend data from other business apps for cross-functional analysis. For example, combine your marketing spend data in Excel files or Google Ads, with your sales data from CRM, to create a spend vs. sales report. Learn more.

• Smart sales alerts

  Stay up-to-date with data alerts! Set targets and be notified when achieved. Effectively track any spike, seasonal change or anomaly in your data through contextual alerts.

In-depth Sales Analytics to help you sell smarter, better, and faster.

2 Million Users. 50 Million Visualizations. 1 Analytics Platform.

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  Seamless Integration

  Connect your Zoho CRM data in minutes, no data team needed. Zoho Analytics automatically syncs, prepares, and updates your data, so your reports are always current without manual exports.

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  Visual Analysis

  Get started instantly with pre-built visualizations that deliver actionable insights. Create meaningful reports and dashboards using 50+ visualization options and an intuitive drag-and-drop interface. Explore data interactively with tooltips, drill-downs, and contextual filters for ad-hoc analysis.

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  Agentic AI

  Leverage Ask Zia, our intelligent AI agent, to assist every type of user, from data engineers and analysts to business users, helping them move faster from data to insights, and from insights to action.

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  Collaborative Analytics

  Share reports and dashboards with your peers. Start contextual discussions through comment threads or instant messaging for real-time collaboration. Publish and share visualizations across multiple platforms for wider accessibility.

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  Embedded BI

  Embed a full-featured analytics platform within your application using single sign-on (SSO) or SAML authentication. Set up a rebranded analytics portal or microsite in your own brand identity, with customizable design elements.

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  MCP Server

  Enable AI agents, models, or MCP (Model Context Protocol) clients to leverage Zoho Analytics for data analysis, insight generation, and action orchestration.

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Other Related Connectors

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• HubSpot CRM

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• Salesforce CRM

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• Microsoft Dynamics CRM

  Learn more

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"We initially chose Zoho Analytics because of its integration with Zoho CRM and Zoho Books. Nowadays, however, we rely more on reports created in Zoho Analytics. It's not only for transaction or payment-related queries but also for understanding our overall business performance. It has made our business much smarter."

Junlie Dungog

Senior Accountant, Trade License Zone (TLZ), UAE

How-to guides and walkthroughs

IconAnalyze Zoho CRM data with Zoho Analytics

IconSetting up the Zoho CRM analytics add-on

IconCreating reports with Zoho CRM analytics add-on

IconCreating your sales funnel report

IconCreating your win/loss % report

IconTop 5 / Bottom 5 sales persons report

IconSales pipeline optimization through stage history analysis

IconMarketing analytics with advanced CRM analytics

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