Author: Athira Ram

Athira is a Product Manager at Zoho with ten years of experience in product marketing and product management. She started her career on the marketing side, working on campaigns, positioning, and conversion — which shapes how she approaches building products today. That background gives her a clear sense of where analytics tools really help and where they create more noise than signal. At Zoho, Athira works on making Zoho PageSense useful for the teams that rely on it most — marketers trying to understand what's working, product managers optimizing key flows, and small business owners who need clear answers without a steep learning curve.