How to promote a webinar on social media: A comprehensive guide

Webinar promotion on social media is one of the major focused aspects for attracting larger audience, brand building, lead generation, and increasing lead engagement. It is an essential part of having a successful webinar strategy.

Use our guide to promote your webinar successfully on social media and learn best practices to target the right audience, create buzz to engage the audience, and boost attendance in your webinars.

Leverage major social platforms to maximize visibility

Popular social platforms, such as Facebook, LinkedIn, Instagram, X, Pinterest, YouTube, Reddit, are good places to promote your webinar and increase visibility and attendance.

Facebook 

Use the options available on the Facebook platform to maximize your webinar reach. Create Facebook Events with a dedicated webinar event page, share posts with catchy visuals and CTAs, run targeted Facebook ads, or share your webinar in relevant Facebook Groups.

LinkedIn 

Share webinar updates with links in your personal profile and company page, create articles about the topics covered in the webinar along with CTA links, share with relevant LinkedIn Groups, and use LinkedIn sponsored content to reach the right professionals.

Instagram 

Capture attention using Instagram Stories or Reels to share engaging videos or images related to webinars, create countdown stickers to create urgency or remind users, and partner with Instagram influencers or industry experts to promote your webinars. You can also post short videos on IGTV to provide an overview of what attendees can expect in your webinar.

X  (formerly Twitter)

Tweet about your webinar using engaging messages with hashtags to reach a wider audience, pin promotional tweets to your profile to increase visibility, respond to questions, and engage with your followers. You may also be able to run X ads to promote your webinar to a targeted audience.

Pinterest 

Create visually appealing pins that describe your webinar topics or agenda, and include the registration links to them. Share pins regularly about the webinar to relevant boards.

YouTube 

Make short videos, trailers, and teasers for your webinar and promote them on your YouTube Channel, post webinar updates and reminders on the Community tab, and use end screens and cards to your existing videos with upcoming webinar details.

Reddit 

Follow the Subreddit rules and promote your webinar in relevant Subreddits to engage the community. Host AMA (Ask Me Anything) sessions to generate interest for your webinar topics.

Create landing pages: Generate new leads instantly 

Creating an engaging and informative landing page for your webinar is the first and most important step in webinar promotion. Here are the main elements:

• A compelling, concise, and captivating headline.
• A detailed description that talks about what an attendee can expect in the webinar.
• Presenters’ information along with their expertise, qualifications, and notable achievements to give the audience an idea about the speakers.
• Clear scheduling details along with time-zone conversions to avoid confusion, and simple and short registration forms along with CTAs to register.
• Social proof like testimonials or reviews to build credibility and add contact information where the registrants can reach you.
• Options to share referrals on social platforms to generate traffic from visitors.

Generate engagement: Boost attendance 

Follow these suggestions to attract more people to attend your webinar:

• Schedule and optimize your webinar promotional posts based on regions.
• Develop engaging content with GIFs or images, infographics, short teaser videos, and more.
• Plan a series of social media promotional activity that includes countdowns, polls, and questions related to the webinar topic.
• Create anticipation using behind the scenes content, repost customer questions, or showcase customers from relevant market sectors.
• Run contests or giveaways with limited spots in advance to hype your webinar or virtual event.

General tips to promote your webinars on social media

• Branding: Ensure that branding messages and visuals are consistent across all social platforms.
• Engagement: Actively engage with your social media followers who show interest in the webinar.
• Analytics: Track performances of all social platforms and engagement metrics to understand which platforms and strategies are most effective.
• Follow-ups: Repurpose content, run post-event surveys to engage leads, and create and share on-demand webinars to generate new leads after the event.

Maximize the reach for your webinar or virtual event and attract a larger audience by leveraging these strategies. You can also share your experience on social media promotions for your webinars and virtual events with the tag #ZohoWebinarPromotion on our official social media handles.

FAQs on social media promotions for webinars or virtual events

1. Which social media channels are widely used for webinar or virtual event promotions?

YouTube, Facebook, LinkedIn, X, and Instagram are widely used to promote webinars and virtual events. Depending on your target audience, the choice of platform differs.

2. What are the advantages of using social media for webinar or virtual event promotions?

Social media helps you reach a targeted audience, increase visibility and get new leads, boost attendance for your webinar, create community, and measure the success of your campaign.

3. How can social media be used to promote webinars or virtual events?

You can post topic-related engaging content, polls and questions, countdowns, hashtags, teaser videos, and more to generate curiosity, increase engagement, and boost attendance. Use targeted ads to reach an even larger audience.

4. When should I use LinkedIn for webinar promotion?

When you want to target a professional audience for your webinar, LinkedIn is a good choice. LinkedIn promotions help B2B branding of events targeting smaller groups of professionals compared with Instagram or Facebook.

5. When should I use Facebook to promote my webinar or virtual event?

If you’re targeting a general audience of different age groups, you can definitely choose Facebook for your webinar or virtual event promotion. Usually marketing campaigns run on Facebook are successful based on users alone.

6. When should I use Instagram for webinar or virtual event promotion?

Instagram is effective if your webinar or virtual event is targeting young adults or women. Ensure that you use high-quality images or videos for better reach.

7. When should I use X to promote my webinar or virtual event?

If you want to do agile campaigns for your webinar and your webinar topic, or your branding is something more relevant to the present happenings, X will give you better reach. Food industries, tech industries, and other socially motivated companies use this platform extensively.