What is digital transformation?
Digital transformation is the process of integrating digital technologies—such as the cloud, IoT, AI, big data, and mobile—across an organization, in order to boost operational efficiency, improve customer experience, and expand into new markets.
What is the purpose of digital transformation?
Your customers aren’t chained to their desks anymore—they’re out and about doing business. They want solutions to respond to them intuitively, wherever they go. The purpose of digital transformation is to adapt to these changes in customer expectations and industry disruptions by integrating technology into business. Digital transformation can also be seen as an opportunity to create customer engagement across channels, seize untapped market opportunities, and fuel business growth.
Benefits of digital transformation
Rich customer experience
Digital transformation opens up omnichannel customer experiences, enabling customers to reach out via phone, chat, email, mobile app, or support forum. By leveraging digital tools, companies can provide multiple touch points, deeper engagement, personalized interactions, and even self-service for customers.
Increased business automation
Automating high-volume repeatable tasks like data entry frees up resources to work on more revenue-generating activities instead. This also enables employees to complete critical tasks like sending email alerts and billing with greater accuracy in a shorter time.
Organization-level agility
Digitizing core processes with low-code gives the power to experiment and rapidly iterate processes across the company. This enables teams to explore new and faster ways of getting work done and eventually contributes toward becoming high-performing organizations.
Empowered workforce
When you invest in a cloud-based workplace tool that allows your team to connect and access data in real time, you provide both in-house and remote employees a more agile way of doing business; one that promotes efficiency and productivity.
Essential digital transformation initiatives
Leverage BI and data analytics
Data analytics software can help you get a real-time picture of what's happening with your business, identify areas that need attention, and navigate through uncertainties by forecasting trends. This helps companies build a culture of measurement and observability that provides fast feedback on what's working well and what can be improved.
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Break down silos by integrating your tools
Connect the various software you use for your business rather than siloing them by department or function. Integrating all your tools to work together can simplify data management and help you streamline processes more efficiently.
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Bring in enterprise mobility
As more than 70% of internet traffic comes from mobile devices today, CIOs are placing mobility at the center of their digital transformation strategies for enterprises. Investing in enterprise mobile solutions helps companies deliver user experiences that are simple, personal, and smart.
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Harden IT security and governance
Any digital transformation project must enforce data security into a company's core processes. Investments in transformative technologies can become meaningless if a company's data, customers, or other vital assets are not secured.
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Encourage citizen development
Digital transformation is an enterprise-wide effort, and a lot of customer knowledge is tied to your employees. Incorporate this knowledge to create apps that provide next-level customer experiences.
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Legacy modernization
If you don't want to let go of the current software you're using, then you might want to try legacy modernization. It's the process of upgrading or improving an enterprise's existing digital platform with the help of a modern solution. This merges the strength of your old business applications with updated technologies, to build a more powerful platform.
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Strategies for implementing a successful digital transformation
This guide offers concrete steps that help you to:
- Develop a vision and strategy for digital transformation
- Build your digital team
- Deliver your first set of applications
- Measure the success of your digital transformation
- Foster a culture of digital innovation at your company
Launch your digital transformation faster with Zoho Creator
Zoho Creator is a low-code platform where you can build applications for any digital transformation project. Designed for speed, agility, and adaptability, Zoho Creator is a powerful tool that helps global companies deliver new applications to keep up with or disrupt markets.
TRANSFORM NOWTry the platform that transformed these brands
Low-code features for 10x faster development
Zoho Creator comes packed with a wealth of prebuilt components for core app functions—and they can be reused as often as needed to develop different solutions more quickly.
- Multidevice apps
- BI & Analytics
- Workflow automation
- 1000+ integrations
- AI-powered apps
- Customer portals
- Whitelabelled apps
- Future-proof stack
- Continuous innovation
- One-click deployment
Massive scalability and enterprise-grade security
Over 60 million users worldwide trust our cloud for data security and performance.
